NEW YORK (August 11, 2012)--NBC will still televise the Olympic closing ceremony Sunday in prime time on a tape-delay basis, but will also stream the ceremony live.
The network was criticized two weeks ago for delaying the opening ceremony and not streaming a version live for those who wanted to watch it in real time.
NBC has found during the games that live streaming of sports events has had no appreciable difference on ratings for its prime-time program, which is all tape-delayed material.
NBC's ratings have been unexpectedly up from Beijing in 2008.
The closing ceremony has been described as a music-filled after-party to the games.
