One of the great things about the Super Bowl is the fun that comes with watching all the great ads. And you better believe it .. these ads aren't cheap. For 30 seconds of airtime during the big game, a company has to shell out an unreal $3 million! And even with the economy is struggling right now, NBC is having no trouble selling these ads. Check out this article from Forbes.com on how much money companies are willing to spend during the Super Bowl.