WASHINGTON (March 17, 2013)—Reince Priebus, the chairman of the Republican National Committee, said Sunday the party will spend $10 million this year to send hundreds of paid staffers into communities to talk with Hispanic, black and Asian voters.
Priebus said the party would send employees from coast to coast to build the party's credibility in racial and ethnic communities that supported President Barack Obama over GOP nominee Mitt Romney last year.
He said says the party cannot "parachute" into communities in the months before an election and expect to have clout.
Priebus is scheduled to outline his plan for the party on Monday.
He told tells CBS' "Face the Nation" Sunday that part of that plan will be a nominating convention in June or July instead of August and fewer debates during the primaries.