WACO, Texas (KWTX) Target will offer the Hearth & Hand with Magnolia line of home and lifestyle goods in an exclusive multi-year deal with “Fixer Upper” stars Chip and Joanna Gaines.
The collection goes on sale at all of Target’s retail stores and through the company’s website on Nov. 5.
The line includes more than 300 items ranging in price from 99 cents to $129.99, most of which are priced at less than $29.99. Target says.
“We want to create spaces that families want to gather in,” Joanna Gaines said.
“We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
To mark the start of the new partnership, Magnolia will work with Target House at St. Jude Children’s Research Hospital to resign the facility’s dining room just ahead of the holidays.
Target House provides long-term housing for hospital patients and their families.