AUSTIN, Texas (March 22, 2009)--Rapper Kanye West dominated the last night of the annual South By Southwest music conference and festival.

In an expected but not officially announced show earlier in the evening, West performed beneath a tent as part of a party sponsored by Fader Magazine and Levi's.

He put on a lengthy show, mostly alternating songs with lesser-known rappers from his G.O.O.D. Music record label (it stands for "Getting Out Our Dreams").

West told the crowd that it felt good to rock for them.

He also streamed the concert online.

West was clearly out to promote his label's talent, including rappers Consequence and Kid Cudi, who performed his hit "Day `N' Nite," but the concert culminated with cameos from West's fellow Chicago rapper Common and the R&B singer Erykah Badu, who's from Dallas.