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Big Apple To Host Flagship Summer Jazz Festival
New York will again host a flagship jazz festival after JVC withdrew its sponsorship this year.
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NEW YORK (July 7, 2009)--The Big Apple will once again be hosting a flagship summer jazz festival under new sponsorship.
This year the long-running JVC Jazz Festival New York was canceled after the Japanese electronics company announced it would not sponsor any jazz events in 2009.
Producer George Wein told The Associated Press Tuesday that a multi-venue New York festival will be back next June thanks to a new sponsorship deal with medical technology company CareFusion, a spinoff from Cardinal Health.
CareFusion Vice President Jim Mazzola says sponsorship of jazz festivals in New York; Newport, R.I.; Monterey, Calif.; Chicago; Paris and Australia offers a good opportunity to promote the new brand.
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