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Updated: 1:54 PM Feb 9, 2007
GM Bows To Criticism; Will Re-Edit Robot Ad
General motors will re-edit a commercial about a sad robot jumping off a bridge.
Posted: 2:00 PM Feb 9, 2007 |
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(February 9, 2007)--General Motors says it will edit a commercial about a sad robot jumping off a bridge because complaints were made to a suicide-prevention group.
The ad made its debut during the Super Bowl.
GM had initially said it would not change the spot.
But the company changed its plans after a meeting Friday morning with the American Foundation for Suicide Prevention.
The group says it started receiving complaints the day after the game.
The ad opens with the machine dropping a screw while working on a GM assembly line.
It's kicked out of the plant and finds work waving a "Condos for Sale" sign and holding up a speaker at a fast-food joint.
It appears sad as it watches new GM vehicles drive by.
As the song "All By Myself" plays, the despondent robot leaps off a bridge into the water below.
It then wakes up inside the factory.
It was all a dream.
GM says it wanted to show its obsession with quality.
No date has been set for airing the airing the revised commercial.
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