(April 23, 2007)--Most Americans over 40 can probably recall a commercial jingle from the late 1970s that told them, "Be a Pepper, drink Doctor Pepper."

Now, the Plano-based maker of Dr Pepper is again turning to music to help sell soda, but in a way that shows how both music and advertising have changed in a generation.

Dr Pepper is paying to have a pop-punk band live and work in a transparent bubble on New York's touristy Pier 54 for 20 days.

Cameras will record the members of the band Cartel as they write and record a new CD.

The bubble will be loaded with cameras so fans can watch the band online around the clock.

Plans also call for MTV to produce four half-hour shows, although network officials won't be pinned down on which of its channels will air the episodes.

The idea for the promotion started at one of Dr Pepper's advertising agencies, Mediaedge-CIA.

The agency folks knew people at MTV, and soon Dr Pepper executives were going over a list of up-and-coming bands.

Dr Pepper was created at Morrison’s Old Corner Drug Store in Waco and has been sold since 1885.

Pharmacist Charles Alderton is generally accepted as the inventor of the drink.

He formulated it in his spare time while working as a pharmacist at the store.

The soft drink is celebrated in displays at a museum in downtown Waco.

Click Here For Dr Pepper Web Site

Click Here For Waco Dr Pepper Museum Web Site

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