Locally Bred Big Red Returns To Roots With Retro Product

AUSTIN (July 6, 2010)—Big Red, which was created in more than 70 years ago in Waco, announced Tuesday that it’s introducing Retro Big Red, which is sweetened with pure cane sugar, and reintroducing its Big Red Vanilla Float.

"Retro Big Red and Big Red Vanilla Float serve as reminders of the origins of the soft drink history associated with our products,"
CMO Jack Pok said Tuesday.

Last week, Dr Pepper announced that to celebrate its 125th anniversary this summer, it is rolling out a soda made with sugar instead of high fructose corn syrups, but the switch is only for a limited time.

Retro Big Red will go one sale first in West Texas.

The Big Red Vanilla Float will be sold in select markets in Texas, New Mexico, North Carolina and Oklahoma.

Grover C. Thomsen and R.H. Roark created big red in 1937 in a lab in Waco.

The drink was originally called Sun Tang Red Cream Soda.

The Big Red trademark was registered in 1969.

Big Red is now based in Austin and it’s one of the top 10 beverage companies in North America.

Big Red Website

Dr Pepper was created at Morrison’s Old Corner Drug Store in Waco and has been sold since 1885.

Last summer, rival PepsiCo sold real sugar versions of Pepsi and Mountain Dew.

Pepsi Throwback returned for a brief time last winter.

Analysts say these drinks help test the market, because some people worry about the health effects of high fructose corn syrup, to which the industry switched to it in the 1970s as a cheaper alternative to sugar.

Big Red Website

Dr Pepper Website

Dr Pepper Museum Website

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