Target Now Says Data Breach Affected 70 Million

NEW YORK (January 10, 2014) Personal information including phone numbers and email and mailing addresses was stolen from as many as 70 million Target customers in the company’s pre-Christmas data breach, the retailer announced Friday.

The number is substantially larger than the 40 million customers than Target previously said were affected.

Target announced in December that about 40 million credit and debit cards may have been affected by the breach that happened between Nov. 27 and Dec. 15, just as the holiday shopping season was getting into gear.

It now says shoppers who made purchases outside that time frame could have been targeted, as well.

“This theft is not a new breach, but was uncovered as part of the ongoing investigation,” Target said Friday.

“Much of this data is partial in nature, but in cases where Target has an email address, the company will attempt to contact affected guests,” the company said.

“I know that it is frustrating for our guests to learn that this information was taken and we are truly sorry they are having to endure this,” said Gregg Steinhafel, chairman, president and chief executive officer, Target.

“I also want our guests to know that understanding and sharing the facts related to this incident is important to me and the entire Target team.”