AUSTIN (June 21, 2014) The Texas Transportation Commission is considering a rule revision that would allow billboards as tall as 65 feet along major highways.
A public hearing on the proposed revision is set for Tuesday at Texas Department of Transportation headquarters in Austin.
The taller billboards would be allowed along Texas interstate and primary highways.
The current rule sets the maximum height at 42.5 feet.
The change would apply only to communities in which local ordinances allow the increase.
Reports from outdoor advertising industry groups say the increase is needed to make the signs visible over treetops and from a distance by motorists driving 70 miles per hour.
Highway beautification advocates say the change would reverse a half-century of progress made since then-first lady Lady Bird Johnson advocated restricting outdoor advertising that blighted the countryside.