(July 24, 2008)--Microsoft founder Bill Gates and New York Mayor Michael Bloomberg are pouring $375 million into a global effort to cut smoking.
The billionaire philanthropists say the money will help efforts in developing countries where tobacco use is highest.
There are more than 1 billion smokers worldwide.
The $250 million from Bloomberg and $125 million from Gates will support projects that raise tobacco taxes, help smokers quit, ban tobacco advertising and protect nonsmokers from exposure to smoke.
It will also aid efforts to track tobacco use and better understand tobacco control strategies.
Bloomberg, an ex-smoker, and Gates made the announcement together at a Manhattan news conference.
Gates also hinted it might be just the first of "many things" he and Bloomberg will do together.