BENTONVILLE, Ark. (September 30, 2009)--Wal-Mart Stores, the world's largest retail chain, plans to offer more than 100 toys at $10 during the holiday season, which is 10 times the number that the Bentonville, Ark.-based retailer promoted last year.

Wal-Mart also said it will match any local competitor's advertised offer on the same toy product if it falls below $10.

Toys to be promoted include Barbie Cut and Style Rapunzel, a Play-Doh Burger Builder Set, Transformers Revenge of the Fallen Deluxe Action Figures, My Little Pony So Soft Newborn and others, according to Wal-Mart Stores Inc.

Toy retailers are ramping up competition for consumers' dollars.

Toys R Us is opening 350 pop-up stores in malls and at its Babies R Us locations, while Sears will offer toys at 20 of its stores.