(October 15, 2008)--Mexican officials are trying to persuade Americans to visit violence-plagued Ciudad Juarez, but the tourists are staying away.
The city across the border from El Paso has launched a new billboard campaign in which Juarez is marketed as a "land of encounters."
More than 1,100 people have been killed this year in Juarez, population 1.5 million, in a staggering drug-related bloodbath.
Juarez has been declared off-limits to U.S. soldiers looking to go bar-hopping.
The Associated Press reports that last weekend alone there were 37 killings in Juarez.
Mexican Consul General Roberto Rodriguez Hernandez said the number of visitors crossing into Juarez from El Paso this year is down about 20 percent.
The U.S. State Department this week renewed a travel advisory warning Americans about an increase in violence in Mexico.
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