NEW YORK (January 9, 2013)--Apple may introduce a cheaper iPhone in an effort to reclaim some of the sales that the company has been losing to less expensive handsets that run on Google's Android software, the Wall Street Journal reported Wednesday.
The paper speculates that Apple could lower the iPhone's price by equipping the device with an exterior that costs less the aluminum housing on current models.
The cheaper iPhone could come out as early as this year, or the idea could be scrapped, as has previously happened.
The Journal cited unnamed people briefed on the matter as sources.
Apple Inc., which is based in Cupertino, Calif., declined to comment.
Prices for the latest iPhones without a wireless contract currently start at $649. Apple, though, already sells older models at discounts.