Broadcasters Worry About “Zero TV” Homes

LOS ANGELES (April 8, 2013)--One hot topic at the annual meeting of the nation's broadcasters this week will be the "Zero TV" crowd and how to lure them back to their television screens.

In a growing age of multiple devices, some people have had it with TV, network schedules and $100-plus monthly bills and a growing number of them have stopped paying for cable and satellite TV service.

They’ve even abandoned free over-the-air TV in favor of using the Internet, sometimes via cellphone connections to view programs.

The "Zero TV" label comes from the Nielsen Co., because such viewers fall outside the traditional definition of a TV home.

There are 5 million today, up from 2 million in 2007.

Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.

The National Association of Broadcasters meets in Las Vegas.


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