Dublin Copes With Life After Dr Pepper

DUBLIN (July 5, 2014) Dublin used to draw about 90,000 tourists a year who came to town to check out the world’s oldest Dr Pepper bottling plant and the famous sugar cane soft drink the plant produced.

But since a licensing dispute that stripped the community of its identity, tourism has dropped by two thirds, and last month's annual summer festival, the first since 1980 that didn't celebrate Dr Pepper's birthday, wasn’t a big draw.

Dublin is now trying to promote its lesser-known claims to fame to boost the local economy including a spring festival highlighting its debatable Irish roots as well as its bygone rodeo days and dairy history.


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