J.C. Penney Says It’s Sorry

NEW YORK (May 1, 2013)—In ads posted on its YouTube and Facebook pages, Plano-based J.C. Penney says its sorry and wants your business back.

The ad, titled "It's no secret," shows shots of women working, playing with their children and doing other everyday activities.

"Recently J.C. Penney changed," a voiceover states. "Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you."

The ad appeared after the company fired its CEO, Ron Johnson, last month.

Johnson instituted changes that included getting rid of most sales and bringing in new hip brands, but the strategy alienated Penney's loyal customers and caused sales to plummet.

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