Maker’s Mark Has Second Thoughts

LOUISVILLE, Ky. (February 17, 2013)—Faced with backlash from customers, the producer of Maker's Mark bourbon is scrapping a plan to reduce the amount of alcohol in its famous whiskey.

The company's chief operating officer said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof.

Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.

Maker’s Mark, which is known for its square bottles sealed in red wax, has struggled to keep up with demand.

Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.

In a tweet Sunday, the company said to its followers, "You spoke. We listened."

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