Online Privacy Rules Are Changing, But Do You Care?

WASHINGTON (April 24, 2013)-- America's tech industry is finalizing voluntary disclosure standards on the sensitive information that’s sucked from smartphones such as location, surfing habits and contacts.

U.S. Senate Democrats are pushing for a clearer opt-out button for all online tracking, and Microsoft is offering a new browser that encourages people to block the technology that enables tracking.

Industry officials say they understand some people want greater control, but they are betting that consumers don't really mind trading some basic information about themselves for free access.

A Senate hearing Wednesday focused on a proposal to subject companies to penalties by the Federal Trade Commission if they violate a consumer's "do not track" request.


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