Pizza Hut To Sell By The Slice

NEW YORK (January 13, 2014) Pizza Hut plans to start offering pizza by the slice for the first time at two test locations this week, as the chain looks to keep pace with trendy competitors offering quick, made-to-order pizzas.

The test locations in York, Neb. and Pawtucket, R.I. will open Tuesday, the chain said.

A slice will sell for between $2 and $3 and will take 3 to 4 minutes to heat up.

The pizza will be made with new recipes more in line with the thinner pies sold in the Northeast.

The tests reflect how established restaurant chains are scrambling to reinvent themselves to keep pace with a rapidly changing industry.

The challenge is figuring out how to serve food quickly, while also improving perceptions about their food.

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