NEW YORK (October 1, 2012)—The Red Lobster chain, which brought seafood to the masses, hopes to broaden its appeal by revamping its menu on Oct. 15 to include more dishes that appeal to those who don't want to eat seafood.
The chain, which is owned by Darden Restaurants Inc., also is boosting the number of dishes that are less than $15.
A lot hinges on the makeover.
After a streak of healthy growth that began in the late 1980s, the casual dining segment has struggled to grow in the past few years.
People also are eating out less or trading down to places like Panera Bread and Chipotle Mexican Grill.