Report: Smartphones Change The Way Young People Access The Web

CHICAGO (March 13, 2013)--A new report from the Pew Internet & American Life Project found that 78 percent of young people, ages 12 to 17, have cellphones and nearly half of those are smartphones, a share that's increasing steadily, which has a big effect on when, how, and where young people are accessing the Web.

The survey, released Wednesday, finds that one in four young people say they are "cell-mostly" Internet users, a percentage that increases to about half when the phone is a smartphone.

In comparison, just 15 percent of adults said they access the Internet mostly by cellphone.

Text experts say these young "mobile surfers" will continue influence the way corporations do business and marketers advertise will only continue to evolve, as will the way mobile devices are monitored.


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