BERLIN (September 4, 2013)--Samsung unveiled a highly anticipated digital wristwatch Wednesday at least weeks ahead of a similar product expected from rival Apple.
The so-called smartwatch is what some technology analysts believe could become this year's must-have holiday gift.
Samsung unveiled the Galaxy Gear on Wednesday in Berlin ahead of the annual IFA consumer electronics show.
The company says the Gear can act as an extension to a smartphone by discreetly alerting users to incoming messages and calls on its display screen, which measures 1.63 inches diagonally.
Users can even make calls, secret agent-style without getting out their phone.
The Gear also sports a basic camera and works with such popular social media and fitness apps as Twitter and RunKeeper.
The Android-powered device starts shipping in most countries Sept. 25 starting at $299.