ORLANDO, Fla. (July 31, 2014) Southwest Airlines and SeaWorld Entertainment are ending a 25-year-old marketing partnership, as the airline comes under fire from animal rights activists over the relationship.
Officials at both companies said Thursday that the partnership wouldn't be renewed at the end of the year when the current contract expires.
SeaWorld says the decision was mutual.
A Southwest spokeswoman says it was a business decision as the airline intends to focus on international service.
Earlier this year, animal rights activist held a rally and dropped off a petition at Southwest, urging the airline to end the relationship.
The activists cited the documentary, "Blackfish," which explores what may have caused the killer whale Tilikum to kill SeaWorld trainer Dawn Brancheau in 2010.
The documentary argues that killer whales become more aggressive in captivity.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.