NEW YORK (April 11, 2013)—Taco Bell says it’s exploring ways to offer more balanced choices and transparency, which could translate to new products and reformulations of existing offerings.
The move is likely to be met with skepticism in some corners, considering that Taco Bell is known for urging people to eat nachos as a "fourth meal" late at night.
But it shows just how much pressure the industry is under to recast its junk-food image as people increasingly seek out options they feel are healthier.
Taco Bell is a unit of Yum Brands Inc., which also owns KFC and Pizza Hut.
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