Taco Bell Set To Roll Out Cool Ranch Tacos

NEW YORK (February 13, 2013)—The Taco Bell chain will launch its Doritos Locos Tacos in Cool Ranch flavor on March 7.

The rollout comes a year after the Doritos Locos Tacos were launched in a Nacho Cheese flavor.

Taco Bell said it already sold more than 350 million of finger-staining tacos, making them the chain's biggest-ever product launch.

CEO Greg Creed told the Associated Press that Doritos Locos Tacos now account for about a quarter of the chain's taco sales.

Creed said he plans to keep introducing new Doritos flavors as well.

The tacos have helped Taco Bell stage a comeback after a lawsuit in 2011 alleging its beef shouldn't be labeled as such because of its other ingredients.

The suit was later dropped.


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