Texas-Based J.C. Penney Dumps Martha Stewart

NEW YORK (September 5, 2013)—Plano-based J.C. Penney Co. is dumping the Martha Stewart brand, after sales of the home maven's goods didn't live up to expectations, according to a report in the New York Post.

The move comes a year and half three-way legal battle with rival Macy's and Martha Stewart Living Omnimedia Inc. over a partnership with the home designer, the paper reported.

The Post cited unidentified sources as saying Mike Ullman, who returned as Penney's CEO in April, made the decision.

A judge is expected to rule on the case in the coming days.

Penney's former CEO Ron Johnson, who was ousted in April, signed a merchandising deal with Martha Stewart in late 2011 and touted it as a key part of his plan to reinvent the chain.


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