NEW YORK (October 2, 2012)--Toys R Us is offering a price matching guarantee on all of its toys and products in stores this holiday that follows the chain's free layaway and toy reservation programs.

It’s is the latest attempt for the company to draw in holiday season customers.

Retailers, particularly toy sellers, can make up to 40 percent of their annual sales during the last three months of the year.

Toys R Us will match competitors' prices, as long as a customer has a current and valid print ad from the store until Christmas Eve.

It doesn't include online offers, except from its own Web sites, toysrus.com and babiesrus.com.

The offer comes with one caveat.

Toys R Us says items "known to be widely out of stock or available in limited quantities" are excluded from the offer.