SANTA ROSA, Calif. (January 23, 2013)--The popular wine Two -Buck Chuck may need a new name now that the bargain beverage's price has been raised to more than $2.
Over the past decade shoppers at Trader Joe's California stores paid $1.99 for a bottle of Charles Shaw shiraz or cabernet sauvignon, but the price tag is now $2.49.
Some customers joked that the brand should now be called "Inflation Chuck" or "Upchuck."
Trader Joe's sold about 5 million cases of the wine last year.
The maker, Bronco Wine Co., said it was able to keep the price so low because it owns 45,000 acres of vineyard, which insulated it from large fluctuations in grape prices, but bad crops in 2011 and 2012 impacted the price.