MEXICO CITY (April 5, 2013)—In the Mexican riches-to-rags comedy film “We are the Nobles,” a construction magnate's preppy son is forced to drive one of Mexico City's battered green buses, his spoiled sister waits tables at a cantina, their credit cards have been canceled, their BMWs and mansion seized.
"We are the Nobles" has packed theaters in a country with one of the world's widest income gaps, and a love for laughing at misfortune.
More than 1 million people showed up in the first week to see the story of an impresario who fakes a government raid on his riches to teach his children the value of work.
Only two Hollywood films beat it at the box office last weekend.
It's the second-biggest opening for a domestic film here in more than 10 years.