LOS ANGELES (January 1, 2013)—Playboy magazine founder Hugh Hefner, 86, was celebrating the New Year as a married man once again, after he and his "runaway bride," Crystal Harris, exchanged vows on New Year’s Eve at a private Playboy Mansion ceremony.

Harris, 26, a "Playmate of the Month" in 2009, broke off a previous engagement to Hefner just before they were to be married in 2011.

Playboy said on Tuesday that the couple celebrated at a New Year's Eve party at the mansion with guests that included comic Jon Lovitz, Gene Simmons of KISS and baseball star Evan Longoria.

The bride wore a strapless gown in soft pink and Hefner a black tux.

Hefner has been married twice before, but lived a single life between 1959 and 1989.