Japanese Automaker Saves Texas Drive-In Theater

GRAHAM (September 13, 2013)—Japanese automaker Honda has given a West Texas drive-in theater a digital projector, ensuring access to Hollywood fare despite an end to 35-mm film distribution.

Honda said Friday that its Project Drive-In chose the Graham Drive-In as the third of five U.S. outdoor theaters to be presented with the new-age projectors.

Movie studios are phasing out 35-mm film prints, and the switch to all-digital distribution is pushing the outdoor theaters with huge screens to make the expensive change to digital projectors.

However, industry observers say many of the 350 or so of theaters still operating could be forced to close because they can't afford the expensive technology.

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