COMPTON, Calif. (April ) - Rodney Allen Rippy gained recognition in 1972 as a 3-year-old pitchman for the Jack In The Box fast-food chain, creating a national catchphrase with his exclamation, “Too bigga eat.”
Rippy surfaced recently in the race for mayor of the hardscrabble Los Angeles suburb of Compton.
He finished 10th among 12 candidates with only 75 votes, but his earnest campaign drew attention to him once again.
Rippy says that when his hamburger hawking days ended, he went to college and then into marketing.
He wanted to continue to act, but also wanted something to fall back on.
Rippy said he decided to run for mayor in a bid to improve Compton's image.