WACO (October 16, 2013)--October is Breast Cancer Awareness Month and it’s hard to walk inside a store and not see the many pink products stacked on the shelves or hanging from the racks as retailers go pink to support the observance.
But not everything that’s pink translates to financial support for the cause.
Representatives of nonprofits urge consumers to do their research before they buy pink products.
“Definitely be aware of what you are purchasing,” said Destiny DeLillo, executive director of Susan G. Komen for the Cure.
Komen’s logo, a pink ribbon with a little pink dot above it, which makes the image look like a person running, appears on items whose sale benefits the organization.
"Our logo will be on there and there will be a small little snippet of how the donations are being given like say they're donating $2 per product,” she said.
DeLillo says you should check the packaging of the product for details on how your donation will be used.
You can also call the organization or log onto its website for information on how much is donated and how it will be used.
The Better Business Bureau and CharityNavigator.org are others that provide information on a number of charities.
And don't be fooled by the pink ribbon.
Just because a product bears the ribbon doesn't mean your money will make its way to fund breast cancer research and support programs.
"It's deceptive to the consumer because that's your hard-earned money. That is something that you work really hard for that you want to make a difference with and if that money is not going where you think it’s going, then that's a huge disappointment,” DeLillo said.