Finding Right Health Plan May Not Be As Easy As Hoped

WASHINGTON (July 25, 2013)—At first, it sounded as if shopping for health insurance under President Barack Obama's health care overhaul would be similar to using such online sites as Travelocity or Amazon, but tech industry experts and state officials say for many, it may be more like a call to a help desk.

New health insurance markets for millions of uninsured Americans are coming Oct. 1, but the deadline crunch is forcing some states to delay development of online tools that could make it easier for consumers to find the right health plan.

Federal and state officials are both investing in massive call centers.

Consumers will be able to sign up starting in October, but benefits don't kick in until January 1.

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