NEW YORK (January 25, 2013)--PepsiCo Inc. is removing a controversial ingredient from its Gatorade sports drink in response to customer complaints.
Molly Carter, a spokeswoman for the company, says the move was in the works for the past year after the company began "hearing rumblings" from consumers about the ingredient and wasn't a response to a recent petition on Change.org by a Mississippi teenager.
That petition says the ingredient, brominated vegetable oil, has been patented as a flame retardant and is banned in Japan and the European Union.
The petition had more than 200,000 supporters Friday.
Carter said the ingredient is still used in other PepsiCo drinks, such as Mountain Dew.
PepsiCo's decision to remove the ingredient from Gatorade was first reported by the industry tracker Beverage Digest.