Hospital To Rethink “Cheat Death” Slogan

GASTONIA, N.C. (April 8, 2013)--New Caromont Regional Medical Center in Gaston County, N.C., is rethinking plans for its newly adopted "Cheat Death" slogan.

Caromont CEO Randall Kelley said the hospital is reconsidering the campaign after it received criticism and negative reaction.

The hospital unveiled its new slogan last Thursday, saying it was meant to promote a healthy community by preventing illness in the first place.

The next day, county commissioners said they were overwhelmed by negative reaction from the community and hospital workers and asked officials to reconsider.

Commissioners were also upset that they weren't consulted about the marketing plan.

The county owns the hospital building and the land it sits on.

Kelley says the slogan was never meant to offend.


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