Hospital’s “Cheat Death” Slogan Draws Mixed Reviews

GASTONIA, N.C. (April 5, 2013)--A hospital in North Carolina that recently changed its name adopted a new slogan, "Cheat Death,” that’s drawing mixed reviews.

Gaston Memorial Hospital in Gastonia, N.C., is now CaroMont Regional Medical Center.

It plans to work with restaurants to create "Cheat Death" menus, with gyms to create "Cheat Death" workouts, and a social media campaign is planned to offer tips on cheating death.

CaroMont CEO Randall Kelley says the hospital hopes to create a community health movement.

But not everyone likes the new slogan.

County commissioner and hospital board member Jason Williams says the new slogan is a bad idea.

He says the hospital's new marketing campaign needs a new, positive slogan.

He says some hospital employees think the "Cheat Death" slogan cheapens their work and says some pastors consider the slogan blasphemous.


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