NEW YORK (February 10, 2014) Kraft is removing artificial preservatives from its most popular individually-wrapped cheese slices.
The change affects the company's Kraft Singles in the full-fat American and White American varieties, which Kraft says account for the majority of brand's sales.
Sorbic acid is being replaced with natamycin, which Kraft says is a "natural mold inhibitor."
Kraft's decision to make the change comes as more Americans try to stick to diets they feel are natural, a trend that has prompted a number of food makers to change recipes.
Last week, for instance, Subway said it was removing a chemical from its bread after food blogger Vani Hari started a petition noting the ingredient is also used in yoga mats.