Powerade Removes Controversial Ingredient From Some Drinks

NEW YORK (May 4, 2014) Powerade is removing a controversial ingredient from some of its sports drinks, after the chemical was also removed from rival Gatorade last year.

The ingredient, brominated vegetable oil, was the target of a petition by a Mississippi teenager, whose Change.org petition noted that the ingredient is linked to a flame retardant and is not approved for use in Japan or the European Union.

In response to customer feedback, PepsiCo said last year it would drop the ingredient from Gatorade.

Now, some bottles of Powerade being sold around the country also no longer list the ingredient.

Coca-Cola later said it will drop the controversial ingredient from a variety of its drinks.

The Atlanta-based company says brominated vegetable oil is still used in some flavors of Fanta and Fresca, as well as several citrus-flavored fountain drinks.

The ingredient, which Coca-Cola says prevents certain ingredients from separating, will be replaced with others that fill the same function.

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