Mexican Border City Targets Students On Spring Break

MATAMOROS, Mexico (March 9, 2014) The Mexican border city of Matamoros long ago gave up catering to students on spring break who would cross over in droves from Texas beach resorts, but after a three-year increase in American tourism in Mexico, Matamoros is considering whether to reopen bars and restaurants that closed after drug cartel violence drove tourists away.

The city plans to open a children's water park and pier to lure Mexican visitors for Holy Week next month and wants to focus next year on luring spring break vacationers from South Padre Island.

A pivotal part of that plan involves working to reopen businesses geared toward young Americans.

Other former Spring Break meccas, such as Rosarito Beach south of California, now focus on attracting wealthier, middle-aged travelers.

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