CIUDAD JUAREZ, Mexico (November 13, 2012)--The border state of Chihuahua in northern Mexico is trying something it hopes will be more effective than photos on milk cartons to help find missing women and children.
It's using advertisements on tortilla wrappers.
At least three-dozen tortilla shops have joined in the campaign to print appeals for help on the thin paper wrappers that shopkeepers use to wrap up a pound or two of hot tortillas at a time.
The campaign started this week, and has been welcomed by shopkeepers and customers in the violence-wracked border city of Ciudad Juarez.
Ciudad Juarez was hit by a series of eerily similar killings of more than 100 mainly young women beginning in 1993.
While those killings have tapered off, killings and disappearances continue.