Crayola Builds A Family Attraction

EASTON, Pa. (July 29, 2014) The Crayola Experience Orlando, Fla., will open next summer at The Florida Mall and it will be similar to the attraction Crayola now operates in its eastern Pennsylvania hometown of Easton, the crayon manufacturer said Tuesday.

Crayola Experience Orlando will feature 25 hands-on activities in 70,000 square feet of space.

One will let children create their own unique crayons with personalized wrappers, while another will let kids appear on their own coloring pages.

Crayola, a subsidiary of Kansas City, Missouri-based Hallmark Cards Inc., says it chose Orlando because it's a top family destination.

The area has not only three major theme park resorts, Walt Disney World, Universal Orlando Resort and SeaWorld, but also many more specialty parks and attractions, some built around children's brands.

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