Grumpy Cat Has Endorsement Deal

ST. LOUIS (September 17, 2013)—The frown-faced Internet sensation Grumpy Cat has an endorsement deal, Nestle Purina PetCare said Tuesday.

The company said the cat, whose real name is Tardar Sauce, is now the spokescat for a Friskies brand of cat food.

The St. Louis-based company didn't release terms of the deal.

Photos of Grumpy Cat, whose brown and white face wears a constant scowl, have become a constant presence on Facebook and other social media.

She also among the biggest stars of the peculiar trend of cat dominance on Web videos and postings.

Grumpy Cat's Facebook page has 1.3 million likes and the feline has more than 111,000 Twitter followers.

Grumpy Cat, whose owners live in Phoenix, also was featured in a Nestle Purina online video game series.

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