LONDON (August 3, 2012)--Of all of the Olympic sports that NBC is covering on its cable networks, the one that’s drawing the best ratings is archery.
NBC says archery was the most popular sport on the cable networks during the first few days, averaging 1.5 million viewers and it’s doing better than basketball.
A network official says that could be partly because of the popularity of "The Hunger Games" getting young people interested in bows and arrows.
American archer Brady Ellison is also a big draw.
Archery could be this year's equivalent of curling, a sport that found some new fans in recent years when it was televised from the Winter Olympics.