Peeps Are As Popular As Ever

BETHLEHEM, Pa. (March 8, 2013)—The storied Peeps candy brand is celebrating its 60th anniversary this year, and a quirky new TV ad campaign talks about all the things people do with their Peeps.

Pennsylvania candy maker Just Born will produce more than 1 billion of the marshmallow chicks and bunnies this Easter season, but fans have come up with lots of ways to have fun with the spongy treats all year round.

Just Born calls it the "Peepsonality" of consumers who buy Peeps not only to eat, but also to play with.


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