LIMA, Peru (November 28, 2012)--World War II was still raging when Maruja Venegas began broadcasting a show for Peru's children and 68 years later her "Radio Club Infantil" is still on the air.

Guinness World Records says the 97-year-old woman is the globe's longest-running radio personality.

Venegas was a popular announcer on music programs when she launched the show on Dec. 18, 1944, at the request of government officials.

The show was so popular in the 1950s that it drew Peru's top singers and performers.

Venegas now broadcasts from home by telephone, filling a half-hour slot each Sunday and she does it for free, just as she always has.