DALLAS (July 17, 2014) A rare, large, colorful billboard advertising the 1937 release of the animated film "Snow White and the Seven Dwarfs" is up for auction, and Heritage Auctions says it’s expected to sell for at least $10,000 on Saturday in Dallas.
The 20-by-9-foot billboard, which was printed in England to promote the Disney film there, features three scenes the main one of which shows a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.
The billboard has been in a private collection for more than a decade.
All but one of the billboards 12 panels are originals.
A missing panel was recreated from an image in a press book.