REDDING, Calif. (April 25, 2013)--A Northern California grocery store owner is trying to profit from a thief's botched burglary attempt that was caught on video and went viral.
The footage shows the would-be thief breaking the Redding store's window last month and then tripping twice as he ran away.
Now store owner Kent Pfrimmer has turned it into a television commercial for his business, Kent's Meats and Groceries.
The Record Searchlight of Redding reports that the ad for the store's pastrami features footage of the man throwing something at the store's window.
The sound of shattering glass can be heard before pastrami appears on camera, followed by the voice-over, "So good, some people will do just about anything to get more."